Working Company” (briefly describe product/service offering, target market, trading area)  

Working Company” (briefly describe product/service offering, target market, trading area)

SWOT Analysis and Action

1. Which is the most important strength? Why? What actions might you take to leverage that strength to create more value?

 

2. Which weakness is the biggest liability? Why? What actions might you take to improve or eliminate this weakness?

 

3. Which opportunity could have the greatest impact on the company? Why? What actions might you take advantage of this opportunity?

 

4. Which threat could have the greatest impact on the company? Why? What actions mightmight you take to mitigate this threat?

 

References (at least one should be from Business Source Complete)

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SWOT Worksheet Checklist:

Strengths focus on the company, not the product

Weaknesses focus on the company, not the product

Strengths and weakness are internal to the organization

Strengths and weaknesses are relevant to the case

Opportunities and threats are external to the organization

Opportunities and threats are shifts, changes, or trends in the external environment, not just facts

Opportunities and threats are relevant to the case

Variety of PESTLE opportunities and threats included

Analysis and action is well-thought out and communicated

Cited sources for all facts and ideas that are not your own

Correct grammar and spelling

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