Working Company” (briefly describe product/service offering, target market, trading area)
SWOT Analysis and Action
1. Which is the most important strength? Why? What actions might you take to leverage that strength to create more value?
2. Which weakness is the biggest liability? Why? What actions might you take to improve or eliminate this weakness?
3. Which opportunity could have the greatest impact on the company? Why? What actions might you take advantage of this opportunity?
4. Which threat could have the greatest impact on the company? Why? What actions mightmight you take to mitigate this threat?
References (at least one should be from Business Source Complete)
SWOT Worksheet Checklist:
Strengths focus on the company, not the product
Weaknesses focus on the company, not the product
Strengths and weakness are internal to the organization
Strengths and weaknesses are relevant to the case
Opportunities and threats are external to the organization
Opportunities and threats are shifts, changes, or trends in the external environment, not just facts
Opportunities and threats are relevant to the case
Variety of PESTLE opportunities and threats included
Analysis and action is well-thought out and communicated
Cited sources for all facts and ideas that are not your own
Correct grammar and spelling