what would be your strategy if you were an incumbent what would be your strategy if you were an entrant or a potential entrant and the incumbents were well entrenched

In the Anheuser Busch case, you will come across phrases such as “’average steady moderate performer,” “average sustained high performer,” and “average chronic underperformer’”. The attached article about steady moderate and sustained high performers explains these terms. It also gives some good examples of each.

Examples of steady moderate performers (p. 88):
Starbucks
Federal Express
British Petroleum (BP)
Toyota

Examples of sustained high performers (p. 86):
Microsoft
Kellogg
Home Depot
PepsiCo

Dell

If possible, give an example related to barriers to entry and explain how permanent the barrier was or has been. If you cannot think of an example easily, just look around you and think of the places you have been to during the last one month and you will be able to think of several examples.

What would be your strategy if you were an incumbent? What would be your strategy if you were an entrant or a potential entrant and the incumbents were well entrenched?

What reasons are common to Amazon, Southwestern, Toyota, and Wal Mart that others cannot copy their capabilities


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