What insight does ROI give into investment performance Is it acceptable to lose product on one product if that product is vital to the sale of an extremely profitable product Why

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What insight does ROI give into investment performance? Is it acceptable to lose product on one product, if that product is vital to the sale of an extremely profitable product?  Why?

As you think about these questions, also consider what other measures beside ROI might be help in analyzing solutions to business problems – or opportunities.

Please cite at least one outside source.

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