Strategic Initiatives Using The Case Study Assigned To This Course Linked In The

Strategic Initiatives

Using the Case Study assigned to this course (linked in the Resources) and data compiled for Worksheet #2:

  • Develop and post your project draft chapter, “External Environmental Analysis.”

Your draft chapter should:

  • Define project scope (time frame and scope of analysis).
  • Identify major external stakeholders.
  • Describe basic external trends, key uncertainties, and additional research needs.
  • Identify quantitative and/or qualitative methods.
  • Communicate in a manner that is consistent with professional expectations; create a document that is clearly written, well-organized, and generally free of grammatical errors.

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