ANSWER THE FOLLOWING QUESTIONS FOR THE CAES ABOVE
Identify the firm’s apparent current mission. Then briefly review the firm’s current objectives and strategies.
How would you describe the firm’s current financial condition? (Use financial ratios and other pertinent income and balance sheet data to support your analysis).
Outline and discuss the firm’s external opportunities and threats, using any analytical model(s) you believe are relevant.
Outline and discuss the firm’s internal strengths and weaknesses using any analytical model(s) you believe are relevant.
Based on your analyses:
a. Revise the firm’s mission and objectives if necessary.
b. Develop and discuss corporate and business strategies that you recommend to achieve the firm’s mission and objectives.
Outline and discuss the specific actions needed for implementation of your chosen strategies. This should include the following:
a. Specific strategies and long-term objectives in such areas as marketing, human resources, finance, operations and information systems as appropriate.
b. Specify the financial results expected.
– Make sure the NAICS and Ticker Symbol for the company you chose is listed somewhere near the top of the first page of your document.
– Make sure you number your response to each of the six questions (#1, #2, etc.).