Pepsi Project marketing homework help

“We want people to be aware that every time you drink a Pepsi you are actually supporting the Pepsi Refresh Project and ideas that are going to move this country forward.”

 Considering that the Pepsi Refresh Project is a critical element of Pepsi’s marketing communication program, what type of criticism might individual consumers of Pepsi have of such a statement? 

Explain by providing 10 – 15 main points.

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