marketing 334 class work outlet selection and purchase

1. What is “omni-channel” shopping and what implications does it hold for retailer?

2. What is meant by “social risk”? How does it differ from “economic risk”?

3. Describe your most expensive “impulse buy”. Looking back were you pleased that you made that purchase? Why?

4. What is meant by “store atmosphere”? How does it affect consumer behavior?

5. Describe the store “atmosphere difference” between Dillard’s and Kohl’s.

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