1. What is â€œomni-channelâ€ shopping and what implications does it hold for retailer?
2. What is meant by â€œsocial riskâ€? How does it differ from â€œeconomic riskâ€?
3. Describe your most expensive â€œimpulse buyâ€. Looking back were you pleased that you made that purchase? Why?
4. What is meant by â€œstore atmosphereâ€? How does it affect consumer behavior?
5. Describe the store â€œatmosphere differenceâ€ between Dillardâ€™s and Kohlâ€™s.