Its for my class on Public Relations.
BOOK: ISBN number is 9780134170114. It’s called The Practice of Public Relations edition 13.
Hello, Looking for help figuring out and write resolutions to a two Case Study with introduction and conclusion .
First name is: Up Your Bucket for a Wonderful Cause
1. What lessons can a nonprofit public relations manager learn
from the Ice Bucket Challenge?
2. Were you the public relations advisor to ALS, how would you answer the critics of the Ice Bucket Challenge?
3. How should ALS build on the recognition and donations it received from the Ice Bucket Challenge?
Second one is: Rise and Fall of Martha Stewart
1. How would you characterize Martha Stewart’s initial public
relations response to the charges against her?
2. What key public relations principle did Martha Stewart violate?
3. Had you been advising her, what public relations strategy and tactics would you have recommended? How “vocal” should she have been?
4. How important, from a public relations perspective, was her decision to go to jail early?
5. What public relations strategy should Stewart adopt now? 6. Should she acknowledge that she made mistakes?