Compile a PowerPoint presentation demonstrating the importance of strategic marketing management within an
organization. Throughout this course, you have had the opportunity to apply strategic marketing management concepts to
multiple organizations. Synthesize this learning into this PowerPoint presentation.
Your PowerPoint length should be 12-15 slides including a title slide and a reference slide. Use of speaker notes is
required as well.
Reference: Kerin, R. A., & Peterson, R. A. (2013). Strategic marketing problems: Cases and comments. Boston: Pearson